OMFG IT’S A SALE!

Nothing is more exciting in a market democracy than obtaining an object for less money than one perceived one would have had to spend in order to obtain it.

Last night walking down Michigan Avenue (starting at the 400 block of North Michigan Avenue) from work, I began taking pictures of sale signs in the windows of retail establishments.

I present to you: SALE!: A collection of store window-based visual representations of the fact that one or more item inside the store now costs less than it usually would.

God bless us all.

Semi-Annual Sale at Puma Store on Rush Street, Chicago, December 2011

It’s the week after Christmas and the Puma Store is all about the calendar. “Sale? Just Semi-Annual, ya’ll.”

And They're Off to Ted's Sale, Rush Street, Chicago, December 2011

Ted’s has some sort of Kentucky Derby thing going on.

ALDO Window, Get Lucky Sale! Up to 70% Off, Rush Street, Chicago, December 2011

ALDO is all about casinos or something.

Urban Outfitters Window, Walton/ Rush Street, Chicago, December 2011

Here’s a nice “E” over at Urban Outfitters.

SALE 50% Off, Top Shop, Michigan Avenue, Chicago, December 2011

Top Shop knows how to use those windows at their former Borders location.

BRAS, Buy one get one 50% Off Sale, Victoria's Secret, Michigan Avenue, Chicago, December 2011

WYSIWYG over at Victoria’s Secret

SALE, Disney Store, Michigan Avenue, Chicago, December 2011

SALE, Disney Store, Michigan Avenue, Chicago, December 2011

Disney can be repetitive.

SALE

SALE

SALE

These guys had a video thing going on. Lots of moody typographical interpretations of the word.

SALE in Christmas Lights, Michigan Avenue, Chicago, December 2011

Pretty clever use of the has-been xmas lights.

End of Season Sale, Michigan Avenue, Chicago, December 2011

Lastly, the most honest expression of the inventory clearance aspect of the event.

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