I recently picked up a publication at Broadway Antique Mart there just looks so good I had to have it. When I got home, I researched the object and realized that it was a promotional publication for a maker of lids.
Phoenix Flame, Sports Series 1 was published in 1952 by the Phoenix Metal Cap Co. The Phoenix Metal Cap Co. made made metal caps. That’s all. And they created a high-quality, two-color, saddle-stitched magazine with fine paper, original illustrations, 1950s pun-filled essays, and striking black & white photography on the subject of bowling,
All in the service of showing off their metal caps.
They go to great lengths to make the grid and break the grid.
