In this article, Park advocates want abandoned hospital site, lies this part-hyperlinked sentence:
Resident Chris Swan has laid out the case for the park on the Friends of West Edgewater Park Web site.
The helpful way to mark up that sentence would be to have the phrase "Friends of West Edgewater Park Web" link to the Web site of the same name: http://wepark.wordpress.com/.
Instead, the phrase "Edgewater Park" is linked to a topic page on their own Web site. Theoretically, this increases the chance that you will click on more Tribune-owned Web pages, thereby being exposed to more ads, and making them more money. Further, the theory is that search engines like Google will pick up this link and somehow determine that the Tribune is an authority on stuff like "Edgewater Park". This is the sort of tips + tricks that make lips smack.
Further complicating matters is the fact that the link for "Edgewater Park" goes to a page about the neighborhood in New York City. On a Chicago Web site. Embarrasing.